To support Another Option’s ongoing work promoting Early Grade Reading in Nepal, the Social and Behavior Change Technical team for the RTI-managed and USAID-funded project designed a national study to measure awareness of key messages and behaviors related to early grade reading. In partnership with various branches of the Government of Nepal, the study used a mixture of quantitative and qualitative methods to interview families about their beliefs and behaviors related towards reading and their children.
Overall key findings identified that 57.1% parents and 81.9% teachers had listened to radio PSAs published by Another Option, and 39.1% parents and 50.5% teachers had listened to the radio program “Ramailo Padhai, Digo Sikai” (in English, Reading is Fun). Significant numbers of parents and teachers could recall key messages from the materials as well.
The full report is available here for download.
