About Another Option
Another Option LLC is a woman-owned small business specializing in Social and Behavior Change. It offers a unique blend of innovation, and technical and management experience in addressing complex development issues.
The Another Option approach is cross-cutting and has been applied to critical issues in health, education, energy, and democracy and peace. It has a global reach with technical experts and organizations in Asia, Africa, Middle East and Latin America.
Project Design & Management
Emergency and Risk Communication
As first responders are trained in how to respond to an emergency, officials and experts need to be prepared and trained in how to execute an emergency and risk communication response. What people hear and know and when they hear it are critical aspects to successfully managing an emergency situation. It also is important that who delivers the message is seen as credible and trustworthy. Another Option designs emergency and risk communication plans and guides the officials through the implementation and management of the activity. Another Option develops training guides and key messages as well as communication checklists; conducts media training and desktop exercises to prepare officials for disasters – man-made and natural.
Research, monitoring & evaluation
Program design begins with data and Another Option has extensive experience in designing qualitative and quantitative research to offer insights and information about key populations and segment audiences.
The evidence is used to design effective programs, monitor and evaluate their progress, and to measure their impact. Another Option’s experts design performance monitoring plans, and evaluation studies.
Materials and Message Development
Encouraging consumers to reduce their energy consumption; use a bed-net properly, or change their farming practices requires more than just giving people facts. Another Option develops messages and materials that are created through careful audience research. Evidence from audience research enables Another Option to uncover what is important to individuals; who and what influences their lives and the life choices they make; and what factors affect their ability to make changes and uses this information, to develops salient messages and appropriate materials for each audience.
Social Investment Guidance
Over the past decade, funding for development programs has undergone some radical changes; creating a complicated yet exciting world of new partners and sources of funding. Global development alliances, social investing, impact investing, social bonds, crowd-sourced funding (Kickstarter) and others have emerged as funding sources for programs, products and services. Another Option has helped clients navigate this new environment successfully to access resources for their programs.
How is homelessness a public health issue?
How do you reconstruct your life after the loss of a beloved husband, doctor and author?
Is music a prescription for mental health issues?
SARS, H5N1 virus, and Ebola are these threats to global security?
Technology innovations such as 3-D printers that build living tissue; bioengineered sensors that allow individuals to monitor their body chemistry are no longer futuristic but are tools on the verge of mainstream medicine care and treatment.
TEDMED the premier event for innovations in technology and medicine convenes the leading experts, patients, and families to share their experiences and discoveries.
In addition to bringing attention to technology and medicine TEDMED also identifies the rising innovators and their technologies to present at TEDMED and its Hive. TEDMED connects these technology leaders with investors to help bring these ideas to the market.
TEDMED’s year-long work culminates in its annual TEDMED event featuring the influencers and pioneer experts in their fields. In 15-minute storytelling, these experts and patients state the problem, present the solution, and share the benefits mapping how it was done so others can adapt and learn from their experience. Presentation segments can be found on www.tedmed.com
For the past four years, Another Option has been proud to provide strategic public relations and communication support to TEDMED. In addition to media relations Another Option has created special projects to engage the on-line TEDMED community with TEDMED speakers.
TEDMED2017 will be held November 1-3 in Palm Springs, California.
Following are media coverage of TEDMED 2016 “What If…” ranging from BBC podcast Living Long and Mastering Aging to NPR program stories to print journalists such as Fast Company and The Washington Post to social media.
The World Bank Service Delivery Indicators
Another Option has provided strategic communication and technical support to World Banks Service Delivery Indicators Initiative, a unique 10-year program that measures the service delivery indicators in the health and education sectors in more than 10 African countries. In addition to developing the SDI website, Another Option is providing assistance in social and digital-media, message development, and technical support on country launches and media outreach. The program runs through the summer of 2014.
Tags: Communication, Branding, Digital-and Social Media, Message Development, Research, Indicators
Sectors: Health and Education
Countries: Global, Kenya, Uganda, Nigeria, Tanzania, Senegal, Togo
The World Bank Gender-focus and Social Inclusion for Nutrition- and Food-Security in Hills and Terai of Nepal.
Another Option LLC and its Nepal partner, Right Direction Nepal, designed and conducted gender-focused qualitative research on breastfeeding and infant and young child feeding in the hills and terai of Nepal. The research findings will be used to design messages and materials for an effective Behavior Change Communication activity targeted to mothers, fathers, and mothers-in-law. The project runs through the summer of 2014.
Tags: Qualitative Research, Nutrition, Gender, Behavior Change Communication, Social Marketing
Sectors: Food Security, Nutrition Security, Gender
USAID Office of Global Development Alliance (GDA) and Girl Rising Country Partnership
Another Option provided technical assistance in developing the proposal, designing the BCC country interventions and assisting with implementation planning for the Girl Rising Country Partnership in India, the Democratic Republic of the Congo and Nigeria. This gender-focused public-private partnership initiative is to encourage and increase girls’ education. The project ran from October 2013 to February 2014.
Tags: Gender, Education, Public Private Partnership, Branding, Communication
Countries: Nigeria, India, DRC
Tanzania Marketing and Communication (T-MARC)
A Tanzania-based social marketing and behavior change organization that specializes in a wide range of health and development issues is one of our newer clients. Another Option is providing technical assistance in new business development. AO is identifying new funders and donors among governments, foundations, and institutions as well as compatible strengths and services T-MARC can provide.
Tags: New Business, Strategic Communication, Positioning
Sectors: Health, Food-Security, Water and Sanitation
Another Option will develop annual communication and public relation tools for the UNAIDS Communications and Global Advocacy Office. This is a three year contract.
Tags: Communication, Public Relations, HIV and AIDS, Advocacy, Writing and Editing
USAID Restoring the Environment through Prosperity, Livelihoods, and Conserving Ecosystems
As a member of dTS’s winning consortium, Another Option will be the technical lead in behavior change and communication in country projects. REPLACE is a five-year program running through 2019.
Tags: Behavior Change and Communication, Research, M&E, Strategic Design, Social and Digital Communication
Countries: Global and TBN
Insight Group – Amman, Jordan and Erbil, Iraq
Another Option provided communication technical assistant to the Insight Group that is designing communication messages and materials for the Primary Health Care Project in Iraq. The focus was on demand creation of services and products as part of the health services strengthening in Iraq.
Tags: Health Care Strengthening, Health Services, Demand Creation, Behavior Change
USAID’s Ebola-Community Action Platform (E-CAP)
Another Option’s technical team is providing technical assistance in behavior change communication and monitoring and evaluation to Women’s Campaign International (WCI). Working in nine counties in Liberia.
Tags: Health Care Strengthening, Health Services, Demand Creation, Behavior Change
Developed by Another Option under the USAID’s Ebola-Communication
Action Platform (E-CAP) in Liberia for Women’s Campaign International.
It is a final draft – typos and mistakes will be corrected!
Assessment and design a behavior change communication plan to address H5N1 virus (avian influenza) in Egypt
December 2014 – January 2015
The Highly Pathogenic Avian Influenza (H)PAI is a health focus by thegovernment of Egypt and the Food and Agriculture Organization (FAO)Egypt office. For FAO and in collaboration with the government’s General Office of Veterinarian Services (GOVS) Another Option developed a long-term Social and Behavior Change Communication Strategy. Pictures show visits to live bird market in two governorates
and interviews with Sector 3 and household farmers.
World Health Organization and Government of Maldives – designed a Social and Behavior Change Strategy and Plan of Action to improve Public Health in Maldives with an emphasis on Non-Communicable Diseases (NCD) and Infectious Diseases.
USAID/Nepal Early Grade Reading Program – (2015-2019)
Another Option is a member of the technical team of the USAID/Nepal’s Early Grade Reading Program (EGRP) managed by RTI International. Under this five year task order, Another Option provides technical assistance in social and behavior change communication with an emphasis on mass media, advocacy and public awareness to increase family and community support for early grade reading. The overall goal is to improve reading outcomes for over one million learners in Nepali, as well as three mother tongue languages. EGRP is a Task Order under the Assistance to Basic Education: All Children Reading (ABE ACR).