Earlier this week they launched their innovative new project, Half the Sky http://www.gamesforchange.org/press-room/
And to their partners USAID, The Ford Foundation and Show of Force.
Its formal name – Half the Sky Movement Media and Technology Engagement Initiative – is a lot to remember and quite official-sounding….it doesn’t really tell you how exciting and groundbreaking this program is.
It is a mix of games and social media (Facebook game came on board early) and traditional media such as short videos to help change behavior and attitudes toward women and girls’.
What does it do?
Evidence shows that a combination of communication tools – games, videos, social media, news stories can contribute to a shift in attitudes and behaviors toward women and girls (gender). Half the Sky has corralled these new and traditional media tools to create multiple sources of information that reach populations at all levels – national and community.
Half the Sky has focused on pregnancy care – getting men involved in pregnancy care, elevating and equalizing girls’ status in their family, and deworming treatment and prevention.
The games that are part of Half the Sky – developed by Games for Change – will be launched in Kenya and India and are being translated to Swahili and Hindi.
Community interventions include three mobile phone games.
So…who made it happen?
USAID…The Ford Foundation…Facebook game developed by Frima Studio…Games for Change…Show of Force…
Congrats to all…and THANKS!