As first responders are trained in how to respond to an emergency, officials and experts need to be prepared and trained in how to execute an emergency and risk communication response. What people hear and know and when they hear it are critical aspects to successfully managing an emergency situation. It also is important that who delivers the message is seen as credible and trustworthy. Another Option designs emergency and risk communication plans and guides the officials through the implementation and management of the activity. Another Option develops training guides and key messages as well as communication checklists; conducts media training and desktop exercises to prepare officials for disasters – man-made and natural.