Brilliant because it combines a “new” genre – okay, graphic books are not really new but compared to Gutenberg I’m going with new – and a history lesson to teach audiences and generations about our past that we shouldn’t and can’t forget.
Talk is that it was the idea of one of his Congressional aide’s and subsequently his co-writer, Andrew Aydin who introduced the notion of a graphic book to tell the Congressman’s story. Joining up with award-winning artist, Nate Powell the first of the trilogy is being released this month.
Not only is he (and his writing and artist team) using a graphic novel format….he is taking it to Comic-Con 2013 to promote it.
I saw one news report…and countless news stories…that ask, “what is John Lewis doing at Comic-Con?”
And it did just what it they wanted to do…grabbed my attention!
Congressman Lewis – a national hero – mingling with action heroes.
There’s a visual there, folks.
Why I think it is so brilliant…because it is a perfect example of a good strategic communication approach to reach new audiences and tell an important story.
National Hero tells his story….using graphic novel format….illustrated by an award-winning graphic illustrator….then promoted through traditional media outlets….NBC…NYTimes…press releases….and new outlets including….appearances at Comic-Con 2013.
Congressman (and national hero, in my opinion) John Lewis’ recount of the Selma March and eventually the Voters Right Act of 1964